Creativity is one of the difficult tasks managers face: How do you get your people to think creatively—to challenge the existing status quo in organizations—while still keeping your daily operations running smoothly? Yet, to survive in today’s hypercompetitive world, organizations need creative employees whose novel ideas are to a certain extent a necessity for organizational success. Consequently, organizations of any size require highly creative individuals who can produce creative solutions to current challenges and contribute new ideas that aid in the development and growth of the market for a particular product or service. Creativity management is thus becoming a top priority of managers in any organization. Every organization will soon be driven by creativity.


What is Creativity?

  • The nature of creativity, its kinds and levels
  • Models of creativity
  • What creativity is, and what it isn’t (related concepts)

Why is Creativity Important?

  • At the individual level: What is in it for me?
  • At the group level: How does my team benefit from it?
  • At the organizational level: What does it mean to my organization?

What Are Constrains and Stimulants to Creativity?

  • What are internal limits and stimulants?
  • What are external restrictions and stimulants?

How Are Creative Ideas Generated?

  • What are the main idea generation techniques?
  • How do successful public servants, business people and entrepreneurs do it?
  • What can I learn from other highly creative individuals (e.g., Nobel laureates)?
  • How can I apply children’s creativity?

What Are the Management Strategies for Creativity?

  • What are the universal managerial practices applied to a wide range of organizational contexts?
  • What are the domain-specific management strategies appropriate in certain settings?

…and What?

  • Your individual manifesto for creativity


  • How to realize your own—and your employees’—creative potential and to became a highly creative individual
  • How to manage creative people
  • How creativity leads to innovation resulting in individual and organizational prosperity
  • How, when, and where to apply the idea generation methods
  • How to minimize constrains and maximize stimulants to creativity in yourself and your organization
  • How to create and maintain a climate conducive to creativity
  • How to use the best managerial practices of micro- and macro-organizational creativity


  • Employees of any organization who are interested in developing their own creative abilities
  • Managers, team leaders, and supervisors wishing to learn how to increase the level of creativity in their teams and organizations
  • Marketing managers, advertising directors, and other professionals whose daily work requires a high level of creativity
  • Senior executives wishing to push their organizations to frontiers of innovation
  • Individuals wishing to improve their quality of life
  • Intact teams or large organizational units involved in new product, process or service development
  • Project teams working on projects that demand a high degree of novelty and originality
  • Managers who have creative groups (e.g., Web design or graphic design) reporting to them
  • Individuals who wish to learn how to manage creatively
  • Politicians who are in need of creative solutions and new ideas to unsolved problems in order to effectively run Canada and serve Canadian citizens